| Abstract |
| This study tried to approach the plastics of typography, occupying most of the sign elements, according to Gestalt theory. The study resulted in the fact that the interrelationship of typography is the interrelationship through order and harmony. The interrelationship shows reading ability and this makes the onlookers interested in or remmber that signboard long. In the optical condition, the sign is an information and a part of human life. If we give plastics and space to the sign as an element of culture, the downtown can be more beautiful and rich place; that can be a competitive power of a brand in this global period. |
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| Key Words |
| Typography, Sign, Visual environment |
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