| Abstract |
| What is "Advertising illustration"? it says that it`s a characteristic that happened visual reaction totally and instantly in "now" which has a limit of time and space. This characteristic becomes to attach importance to its roles to meet with the flow of changing age toward an information age of various media. The advertisement of modern society not only delivers the simple product information but plays role in what is called "miniature mirror" reflected exactly the age`s society, politics, economics and culture awareness. Rather then any other impression means, the advertising is delivered and understand to the mass of people easily and makes common sense of the times with building a new image, too. There are various kinds of advertisement in each information media and said that what the type of the contents to persuade consumers is made of visual language, acoustic language and other expression is an advertisement. Among them, print media is the way of delivery message to consumers through the prints such as a newspaper, magazine, directed email and so on. The communication expression of printed media with this way is the illustration. The illustration is a visual language focus on visual appeal with obvious concept. As the visual language is in return for letter language, the development of the visual and acoustic media is changed an behavior of communication. Today, because the environment of visual communication under the condition of print way "copy", would change toward expended way by the times and spaces of the computer, multimedia, etc., the advertisement and the illustration have to require a new communication way to be able to adapt to such an environment. The communication core is the process of message delivery. As a behavior that the same meaning operation take part in both the sender and receiver, the meaning operation is an operation to add on deduct the meaning. For the receiver, that is what the meaning is reproduced. Accordingly, this study would like to understand whether the illustration in advertisement expression properly shows the various and complicated appearance of modern society with image sign, and to think to be able to not only provide some valuable information and visual fun to consumers who meet the advertising illustration. visual language but create the larger common sense, whether its expression of various advertisement creative is proper not a unified way as an visual transmitting art or not. whether the meaning of message were delivered correctly in the communication ability. |
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| Key Words |
| Visual reaction, Information media, Communication ability |
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