| Abstract |
| We are living in the digital era that celluar phone became a must-have item, on-going conversation through the internet chatting program is available to us anytime anywhere and TV allows us to meet all the kinds of culture over the world. In other words, we live in the period of digital civilization. However, people are afraid of getting behind changes under a modern convenience resulted from the advancement of technology and struggled with an economic depression due to the rapid current of the times. It is a gloomy turn of the digital period. To find a way out of the fear and depression, people ironically try to find human nature in the state-of-the-art technologies and interchange heart-warming mind with cold liens. The ironical situation is also found in video media representative of a mirror of society. Currently, most 3D animation works pursue not the existing heterogeneous technique expressing cold-hearted and actual aspects but 2.5D (cartoonization of 3D) technique, which allows expression of warn-hearted mood and human nature with line animation. This study is to describe various advantages of 3D CG including formation of various space structures, wide expression of creativity and continuous availability analyze TV-CMs using line animation on the basis of the social mood pursuing warm-hearted and human nature, and discuss its development potential in future. |
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| Key Words |
| 3D Animation, Line Animation |
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