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Vol.12, No.0, 373 ~ 387, 2005
Title
The Study Of Brand Logo Type Design To Utilize Calligraphy
김일관 Kim Il-kwan
Abstract
The more different the contents and style of lives, the more past cultures could get forced to be changed. The era of the chinese character culture has passed away and then that of perception has been presented recently. Basically, that is why calligraphy which uses writing brushes and ink-stick could have been kept in mind as a kind of old-fashioned stylish activities which were for Korean scholars for years. However according to the environment of difference, calligraphy has been changed and shown it head to use character language which has a strong image to transmit an implication of contents in a communication design part recently. The most and biggest merit which calligraphy has is that many people can make something by himself with hands and feel versatile human emotion well-expressed directly. With this interconnections, what the purpose of this study is to examine the actual condition of Krean Calligraphy brand logo type in Korea and then indicate possible problems and finally present the new model.
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