| Abstract |
| Semiotics is to examine the way of communication by signs and the dominating rules in the use of the signs. In other words, semiotics analyzes the types and system structure of signs, finds out behind meaning, and explores how the meaning is created. Although a number of advertisements are poured in busy daily life, advertiser`s one-sided shout disappears into the < ad > trash can. It brings really about enormous national loss. To help advertisements shown to consumers, this study suggested the examples of semiotic analysis of visual communication with its focus on < print ad > of visual communication meida and < Motorola, Anycall, Sky > of three major mobile phone companies. Furthermore, this study intended to help consumer`s understanding of advertisements by interpreting the constitution of signifie and significant in the visuals of advertisements. |
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| Key Words |
| Advertising, Visual Communications. Semiotics |
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