| Abstract |
| Recent growth of communication media has rapidly been so changing as to alter the existing communication paradigm itself. Internet which was supplied rapidly beginning in 1990`s has been bringing about huge changes in every area including politics, economy, society, and culture. A sudden change of communication media left room to reconsider the most substantial and direct problem `selection of how and channel` among communication factors in view of informatics. It is the web site that appeared as a channel to convey, and in particular kinetic typography in movie site takes its place as a form of communication. It is kinetic typography, as an engrafted form of mass communication and video media that have developed day by day, that typography area has been expanded to a broader concept, i.e., kinetic typography by compounding space, time, speed, sound, and technology, etc. to typography. It is expected that kinetic typography in movie site, as a communication method to convey effectively a message, will develop as a way of proposing a possibility of interesting and various expressions. With this, the kinetic typography will place itself on the web as an important part of visual communication from now on, and it will be a means that comes closer to the general public in multimedia age. |
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| Key Words |
| kinetic typography, communication, internet |
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