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Vol.12, No.0, 65 ~ 77, 2005
Title
A Study on the Moving Typography in TV Commercials
엄기준 Um Gi Jun
Abstract
Nowadays typography is expressed through various kinds of multimedia in different ways. Especially in TV commercials typography is being used aggressively to enhance the ability to deliver certain messages in a limited time. Furthermore, moving typography is becoming available with the development of digital hardware and software devices. Here a research on the usage of typographies in TV commercials is conducted with an analytic approach if characteristics of typography and motion being used in the typography. Also in this research, typography used in the TV commercials of 80`s and 90`s is compared with that of today. A study on the moving typography used in foreign TV commercials is done to effectively predict the future direction of the moving typography of our TV commercials.
Key Words
Moving typography, TV commercials
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