| The history of opening credit titles (title sequence) runs parallel to the history of cinema and design. Early on, silent films used title cards to provide cast and crew details, crucial narrative information as well as a device to create dialogue or voice for the main characters in the films. The cumulative influence of developments in animation, mid-twentieth century designers and more recently the digital revolution, has seen the credit title sequence develop into its own art form.The purpose of this paper is to not only reflect on past examples of the title design but to also reveal that the title sequence in opening credits is not a revolutionary process. Rather that throughout modern history the contributions of design and designers in film has been crucial to the films very own existence. Even the technology that films work within has been redefined by the designer in order to convey their concepts in film. Finally, this paper should also serve to provide some insight into the changing field of design as typography, sound and image making are used as key elements in the title sequence process as well as in motion graphics. |
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