| Abstract |
| Character industry became a new promising industry that is called fancy or gift product in our life in 1990s. Especially, in the beginning of 21th century, character has been more familiar with people by developing of computer animation and the spread of internet and it has been spotlighted as an important role for 21th century cultural contents industry by its fast growing significance and product value. However, the state of current domestic character industry has a very weak basis compared to USA and Japan because it does not have enough professional education and systematic research of character design and also the product strategy and merchandising which grow the previously developed character to product. Especially the profit-only behavior of some companies that just intend to use the famous foreign characters with the high-priced royalty and the moral consciousness of some designers who embezzle and copy the foreign design without hesitation rather than try to develope and utilize our own unique character are the major disincentives. According to consumer preference, Korean image character development which includes positive and educational message is necessary for the consumers because mainly they are from the elementary school students to age of around 20 who are sensitive and it is also a prerequisite in the aspect of business ethics.Therefore, most of all, designer`s fresh sense, professional technique, and true decision are important for the character design which needs the originality and creativity and it is urgent that there must be the national support for training professional designer. |
|
|
| Key Words |
| Fancy, Character, Character industry |
|
|
 |
|
Full Text