| Abstract |
| The modern society is inundated with contents using various media as it tries to meet the demands of the public for the acceptance of various cultures along with the development of IT industry. Most of those contents have the characters of image-based screen contents, and are characteristic of the knowledge-based information society that pursues the imaging of the information and knowledge. The metaphoric mode more ubiquitous in the routine lives and the information society is also manifested in the image contents. The metaphor is appropriate in the communication involving the multi-faceted and complicated post-modern phenomenon, and the at the same time, the diversity of image contents can be called a machine capable of expressing the metaphor. Moreover, the image contents with such metaphoric complicity gives off a kind of aura, different from the one involving the cultural elements and media in the past. As the advance of the technology enables the mass copying and transfer in an unlimited way, it is becoming more complicated to let people feel the aura emitted from the image contents. This is because blending with cultural, social and economic elements, it acquires complex character, and it seems that the modern society is sustained by the complex interaction. This thesis tries to look into the effect of aura, displayed in the image contents capable of the mass replication and illegal distribution, from the standpoint of metaphoric complexity that can observed in the social, cultural and economic area to suggest the direction for that. |
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| Key Words |
| Aura Effects, Image Contents, Metaphoric Composition |
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