| Abstract |
| As the CODEX standard for the Kimchi was presented, Korea was officially approved as suzerain state. As indigenous traditional food, Kimchi is the most famous Goods representing Korea. In spite of having this gloval maketing strenth, Korean Kimchi has been struggling in the gloval market. For korean Kimchi has no competitive edges with japanese `gimoochi` and chinese kimchi. Because korean Kimchi export strategy has been focused mainly on promoting the effect of Kimchi and the korean indigenous traditional taste, the korean Kimchi got the CODEX standard but as the result of the promotin, Chinese Kimchi with low price strategy and distribution cetered japanese `gimoochi` made their own gloval market share.In order to establish the phase of Kimchi as suzerain state goods and to develop Kimchi as representitive korean export goods, new developing strategy is needed urgently. This study aim to make a propositon for the Activating export of Korean Kimchi by newely defining the role of the packaging design in the food industry for export as new brand strategy for Korean Kimchi. |
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| Key Words |
| package design, Korean Kimchi, Brand strategy |
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