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Vol.11, No.0, 39 ~ 52, 2005
Title
A Semiotic Approach of Symbol as a Corporate Image
박일재 , 송광철
Abstract
All people have a proper name and calling the name we confirm The existence and image of mutual That is to say, the name is symbolic sign as a language to distinguish man from another.Visual Symbol can say picture symbol to make sensible discrimination of Enterprise. in case of not explaining language and attitude, symbol as a means of communication activity has convinience to deliver when, where.in cas of generally acknowlegement of visual symbol mark, symbol has good advantage of sensible and momentary discrimination futher more. People understand visual ackowlegement of making picture and pattern. But people have a unconcerned tendency, image of persuing future-oriented enterprise.Delivering the exact meaning of enterprise, belief and active communication each other to customers. Containing any contents of form and color of symbol to be seen visual symbol,We have symbolic access any analysis through the symbol which deliver the meaning of enterprise In result, The purpose of thesis is How to deliver more easily.The meaning of symbol to potential customers.
Key Words
Semiotic, Corporate Image, Visual Symbol
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