Jonrnal of Korean Society of design trend

KSDT

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Vol.11, No.0, 23 ~ 35, 2005

Title

A Study on the Package Design Testing in Market

문수근

Abstract

Packaging in modern life is recognized as a powerful medium of a product that satisfies various circumstances and desires.The relation between merchandise packaging is becoming a marketing way for the satisfaction and convenience of the consumer from just having the function of sealing and protecting a product.Today people who research marketing do packaging tests at the market. This is because consumers choose from many competitive goods.This shows that the stores and the market environment consumers can choose from have changed.It also shows that packaging of the new products that keep entering the market has a important role in their success.Packaging design`s ultimate goal is to sell. This means packaging must be recognized to the consumer in an effective way to increase sales.In the standpoint of selling packaging must remain competitive to other similar products and must give consumers a good impression of the brand and will to rebuy it.Like this the goal of packaging is affected by the sincerity and clearness of the design test researches.If the design test is unsatisfying it may mean failure in the product or packaging and an objective and systematic test result means success in the product.Consequently to recognize and examine a result that has been born by one concept in a consumers view we must go through a sincere and clear test. We will then reach the goal of packaging.

Key Words

Package DesignTesting Method

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