| Abstract |
| The digital economy that is based on the 21st century knowledge brings out dramatic changes of business types, has changed by establishing universial business infrastructures. Also, a model for practical profitability elevation is studied by several angles. When most on-line shopping malls provide contents services, they have aimed unconditionally lots of content offers without suitable market surveys or target market surveys or business schedules by ambiguity of selection of target market. They lack general design identity of web site by using information system and navigation design of non-unification and inconsistency, and indiscernible colors, fail essential profits marking consumers confuse by web architecture but non- organizational web architecture or decrease trust about web sites. Also, They provide not right contents service but contents service of simple arrangement by offering a large number of information contents in marking web navigation. This study that is based on those problems proposes an effective model of web navigation design that is founded on architectures of the central consumers. |
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| Key Words |
| E-commerce, E-Business, Online Shopping Mall, Web Architecture, Web Navigation Design |
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