| It`s important to develop and nourish specialized industry fitting each province for provincial economic development and each provincial government is necessary to nourish differentiated strategic industry based on it. For this, it`s urgently required to capture marketing experts for reinforcing ability of provincal marketng and to develop design strategies for creating differentiated identity of provincial brand. In order to nourish successful specialized industry of province, it`s necessary to consider historical backgrouns and traditional culture of each province and develop competitive resources of province itself such as local environment. Also, provincial governments need to overcome manufacturing-based industry and expand scope of specialized industry combined withagriculture, tourism and distribution and develop co-brand of products steming from mixture of those industries. Now several provincial governments and local companies are trying to develop co-brand of provincial specialized items, but the results are not guranteed yet. As a method for nourishing local co-brand, it`s necessary to select industrywith global competitive advantage as item for provincial co-brand, develop co-brand by commercalizing potential items of each province and launch it as high-prestige brand inthe niche market rather than in the mass market. Development of co-brand of provincial specialized items can be the effective strategy to maximize brand image by developing co-brand of unified product based on co-participatioin of` provincial government and local companies, and performing integrated management on marketing, design, quality and distrubution etc . Provincial economic revitalization can be possible from this kind of co-brand strategy of` provincial specialized industry by stimulating self-confidence and loyalty to province and unifying provincial citizens by cultivating cooperative spirit. |
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