| Abstract |
| Packing is the ultimate communication tool in a commercial world. Therefore, many commercial designers challenge the limit of commercial packing with their imaginative idea. Packing should be able to transform the recognition to a product into the motivation to purchase by transferring the humanistic and the emotional feeling or appealing the image of packing and the grapic of product to the final customer right away. In addition, packing is used to satisfy the desire of customers or to express their intelligence, style, and social status. On the other hand, the culture, value system, and life style of customers are changing in various ways as time gose by. Especially, the speed of those changes is accelerate on these days. Therefore, how to fulfill the fast changing desire of customers is the basic but important question to the commercial designers. On these days, the interest and the consideration for children are increasing by the change of statistics of population such as decreasing birth rate and increasing dual income family. Therefore, parents spend more for their children because of this chang to family centered life style. However, it is not possible to measure the children` s propensity to consume as we did for adults or teenagers because the children have individual selfcentered thoughts and unique behaviors. Thus, it is truly necessary to develop the separate marketing stratrgy and design strategy for children through systematic and scientific research and analysis. The key point of product packing for children must be considering their individuality and various limits as children. It is also helping them toexpand their sight to find the product they want. In this point, we can get more reliable information about the behavior and attitude of children than adults or teenagers. In a small family, childern are one of the major consumer. Therefore, we have to acknowledge them as a separate customer group and understand their consuming traits through deep research. Only through the deep research, the marketing manager or designer should be able to collect enough data to develop the packing strategy that appeals to the children. |
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| Key Words |
| Package Design Research, Research with Childern |
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