| Abstract |
| After the establishment of Local Self-government, it pursues vigorously to develop the character contents. And the interest of the customers is heightening on the marketing strategy to enlarge the future value of the character brand of the Local Self-government. In this study, I analysed the trend in order to make an image as OSMU structure which is indispensable in devising a character in the local self-government. Through the analysis of 60 local self-government, I aim at grasping the present conditions and predicting the future trend. By adopting the concept of customer-centered management which combines with design, the local self-government tried to develop systematic design and to alter its thinking to secure its competitiveness. As a result of the analysis of formal classification which is drawn from the local self-government character, realistic form, personalized shape, and abstract form come out. Symbols are man, animal, plant, and peculiar things, so that they focus on and develop their symbolic features. Finally, I hope to develop the character contents of the local self-government by generating the highly added value. |
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| Key Words |
| OSMU, Trend Analysis, Character Trend |
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