| Abstract |
| Each a local government introduced CI( city identity) after the governor of a local government`s election in 1995. Its important that they couldn`t manufacture a creative character as a typical region, Alsomany people didn`t know the character even some local governments produced that, because it lacked public information to inform people. Especially, some local governments have same the character name or the contents of the theme. So it can make confuse to people. For example, JinJu in Kyungnam and Jangsoun Gun in Junbuk have " Nongae" character, Gangjin Gu in Seoul and Danyang in Chungbuk have " A princess pyunggang and an idiot Ondal" , also Jangsung in Junnam and Gangrug in Gangwon Do have " Honggildong" I live in the Kyungsang Namdo district. Most people didn`t know the character which produce from Kyungnam government in spite of we have " Kyungnam guy and Kyunglee (girl)". Because the government od Kyungnam didn`t put to practical use their character to a medium. Actually, only 68 people among 350 know this character. It`s just 19%. At last, I tried to analyze character`s theme, hand movements and hand`s position. They are most an abstract from as the theme. Next it was turn out the legendary person or the historical existence person. The hand movement showed the best of a region to inform people. After the local government can get a information in character`s production that is based on character production`s problems and development. |
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| Key Words |
| Local government, Character, Information |
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