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Vol.7, No.0, 170 ~ 183, 2002
Title
A Study on the Effects of Visual Communication of Web - based Typography
김창국
Abstract
The rapid development of computers and the popularization of the Internet have brought a revolution in information distribution, and along with the emerging of computers as new information media, the web is becoming a new means of communication. In the age of watching rather than reading, the World Wide Web, which is more cost effective than any other media, has established itself as an important publication medium in a short time, and is providing new opportunities for communication. However, the early web developers, who were interested in the structure of information, concentrated on the logicality of document organization for network users, and disregarded the visual aspect of information delivery, and as a result, the web had many limitations as a means of communication. Websites are organic combinations of various components. Though various technical aspects such as planning, design, repair and maintenance should be considered according to the purpose of websites, there is also much ongoing research on the objects of interfaces. The most efficient and clear means to deliver information are letters and pictures. The communication of information on the Internet is carried out with pictures, texts, and recently added multimedia factors. Using letters, which is exclusively owned by human beings, mankind has shared and delivered huge amounts of knowledge from generation to generation. In addition, studies on texts to be used for clear communication have been going on under the name of typography. In selecting letters, the new environments require typography as an extended formative language that visualizes and exchanges the systematic combination and operation of communication through symbols, rather than previous typography that was focused only on legibility and harmony of character types and designs. Therefore, the present thesis aims at analyzing the background of web based typographies through reviewing the literature and previous research, comparing them in terms of visual modeling principles and visualization methods, and studying about the methods of visual communication fit for the web.
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