| Many developed countries have begun to regard cultural products to be the core assets to enhance the national productivity competitiveness in the 21st century, bringing in a new market for idea-oriented and technology -intensive products. On the contrary, we have a long way to industrialization of cultural products in Korea. The purpose of this research is to come up with effective design planning strategies to create cultural products with more commercial values, and thereby suggest ideas for stimulating our industry of cultural products. Design planning should be given the first priority when we look for ways to stimulate the industry of cultural products under the circumstances. Such a point necessitates a leveled-up design planning on a corporate level. Since this approach is initiated by a goal of developing products that satisfy needs of market consumers, a firm understanding of consumers as the market player is required. Most importantly, the consumers pursue products of vitality that enable emotional exchanges and carry internalized values. Speaking in a corporate context, marketability of products is decided by how fully those products accommodate tastes needs of consumers. Defining emotionality to be the core value to be pursued in our efforts for industrialization of cultural products, this research proposes two main points: First, I propose to analyze consumer tastes values in order to theorize for designing practices. At the beginning stage of design planning, effective design analyses should be carried out to come up with a conceptual lens through which to forecast market conditions. Along this line of reasoning, the Theory of Taster Scale, proposed by the Research Center for Emotionality in Japan, is desirably applied as a design analysis method as it emphasizes taste factors and caters to current consumer needs. Second, efforts for innovative product development can have better results by combining emotional values with science and technology. Based on the points made above, this research concludes that industria -lization of cultural products should not be pursued in the context of the external aspects of products; a more holistic and inter-disciplinary approach that welcomes help from various cutting edge high-techs and seeks to enhance the effects of emotionality. Applied in the process of design planning, such an effort will add to the corporate productivity. In short, for the goal of effective design planning for industrialization of cultural products, it is desired to analyze tastes values, and on top of that, to combine modern market needs for new functionalities with themes from the traditional culture. Last but not least, analyses of various tastes values that include prefer-ences for colors, shapes, and materials that are unique to each region, and proper application of their results to efforts to further develop cultural products, will certainly serve as a firm basis, on which cultural products that guarantee international marketability as well as our own cultural identity and emotionality. |
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