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Vol.1, No.0, 37 ~ 54, 1996
Title
A Study on Postmodernism Shown in Visual Communication
최귀영
Abstract
"Chaos presides over the beginning of the earth. The sea is darkness itself pitching and rolling. Making its way through the pitch-black darkness, a flower of a rose is rising above the sea, which foreshadows the birth of Eve. She is decorated with hundreds of thousands of pink roses all over her. Her pink breast is completely bared just like fantasy". This is a commercial message of「Eden」, perfume which made Champs Elysees in Paris grow restless this summer. Perfume having come into being in 1996 exposes her fascinating breast to the competitive world marke. Original fragrance emitted by the first woman is the image eden aims at, which leads to postmodernism shown in visual communication. This technique accords with some characteristics of postmodernism represented to be what is called `pluralism`. Accordingly, the purpose of this study is to contribute toward the development of visual designs characterized by their symbols through postmodernism shown in visual communication- visual utterance represented by the pictures fathomable to the eyes of the masses takes visual forms. The contents of this study are summarized as follow : First, dispositions and characteristics of postmodernism are presented as theoretical backgrounds of postmodernism. Second, features and tendencies of postmodernism are illuminated through postmodernism shown in visual communication. Lastly, the trend and spirit of the times for the century to come is predicted.
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