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Vol.5, No.0, 154 ~ 168, 2000
A Syudy on develop a Corporate Identity Design to Rlfeginal Government City Marketing
권재경Je Kyung Kwon
This research has focused on CI development, with emphasis on CI case study of chung nam province. Chung nam is located at middle part of korea and famous as a starting point of the leading part role at the western and convenient for transportation. CI for chung nam was studied and developed to promote the pride and love for chung nam and enhance the unique culture image to regional government.
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