| Internet has so much effects on society, culture and economy as well as the simple basic function of imformation transmission as a new media. It`s also called a new media forming new culture and view for value. This is because why the web design is being progressed over and over again beyond a basic level. The general characteristics of the opticalcomposition factor for web design are as follows. First, the express on typographic in web should be emphasized on a shape of picture designed in screen as well as the simple function of literal information. Second, the illusteration and picture in web must be fully considered suitable for a situation of image and data for the purpose of stable using for users. Third, dynamic screen and animation in web should be showed to a distince and direct transmission measures not a plane image. Fourth, link icon in web, a composition factor causing users` behavouring factors, is also required optical simplicity, clearness and consistency. Fifth, color in web is required optical beauty and the easy information transmission. Sixth, banner advertizement in web is required a distinction mking available a basic purpose of information transmission and image for publicity. The various optical composition factors above mentioned, all have optical power and also exert optical one each other in web site. Besides, it required a catch of opticl and mental needs and also a study on the characteristics of the mutual communication nd helps. A high quality and exact information is important, but above all, a harmonious and resonable web design of optical composition users` needs is considered the most suitable new media of all the transmission ones. |
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