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Vol.5, No.0, 86 ~ 100, 2000
Title
A Study on Effect on Traditional Pattern to Packing Design Centered on Agriculture and Marine Products Packing
박일재Il Jae Park
Abstract
Recently the markets for the regional special products about agricultural and marine products in Korea oen the era of direct production. distribution and consumption, and it reaches to the competition for brand image because the quality and kinds of products become high-quality and diversity. As a result, the importance of packing design becomes larger. In addition, the global markets make the efficiency of regional special products maximize by finding out globalism from original national culture each and by developing original design with nationality being highlighted of identity different from other cultures. For this, it needs the development of packing design that symbolizes the image of traditional cultural inheritance in Korea and makes use of it in a modern style. This study is to arrange the concept of traditional pattern and the possibility of visual development in the design and to analyse harmony with the packing design of agricultural and marine products and the traditional pattern in Korea. Also it is to present the direction for the identity and originality of agricultural and marine products packing design in the southern western sea and to solve the problems about design that raise a value added of products and promote the sales in the global markets. And there is significant meaning in offering the basic data for original and Koreanized packing design and the image development and the study that raises a value added of special products because this study is to develop the agricultural and marine products packing design in the southern western sea using Korean traditional pattern centered on the visual formative arts as the object of study.
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