| Every consumer, purchaser and buyer as well as a company and a producer has holded the advanced technology and skills of a cpmpany in common in the society of information like today. So, we are at the point of time When the new concept of funtion of a package design needs to be adjusted to a consumer, a producer and a businessman who circulates in the state of things of equalized technolgy. various good of a company and keen competition of a lot of goods form all parts of the world. This is why The pakage design is accepted as the value of a powerful medium which satisfies all sorts of circumstances and desires in present. The modern package design is important as not only the protection of a product but also the sales tactics of a product. The problem to decide a customer`s interest and mind among the products the same kind i. e. the problem of the package as communication is the problem of the package as communication is the right problem to achieve the purpose of a successful sale,. The essence of making people feel a mental and physical response comes from the subtle difference of communication, which is an essential element of the package to influence a marketing greatly. These days, the package design to satisfy a diversified and characteristic consumer`s desire should make a study of the protection of visual communication going beyond the fundamental faculty of the protection of a product. The quality of the material of a package or the form and the structure of package and the color of a package. Etc among the elements of a package design which have an abosolute effect on communication, are the powerful and arranged messages to intend to tell a diverse and fussy customer. In conclusion, the package design as communication is the complicated collection of the symbols.(Whether they are graphics or not) Which interact with a consumer`s intricate mental process. So, I believe that the communication of each consumer and a package design would become the successful package design as communication only through the sufficient knowledge and well-rounded database about the most essential elements which are accomplished by a reciprocal action. |
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