| We are living in a rapidly changing industrial and information-centered society. People that who live in that society have different sense of value and they participate in criticizing their society enthusiastically. Here, the internal and spiritual value has been more pursued than the material value. Also, the issues of the environment have attracted more attentions from the public. It is thought that the restoration of the damaged environment have connected with politics, conomics and society. So, it is expected that the issues of the environment will take the leadership of and influencing on forming a new order of the world in this country. Advertisement worked as a general means of marketing strategy used by industries. It was just one of the communication media. Now, delivering green massages is a more urgent matter of advertisement. Most of advertisement in this country inclined toward headlines and copies instead of visual appeals. "Green" concept was used as a prompter for more sales by industries. This study has a focus on visual presentation of green marketing advertisement. Creative green marketing advertisement can break the limit of visual field. It is suggested that unique green massages should be delivered in visual presentation. The primary suggestion of green marketing advertisement is that people and the environment should be protected. |
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