| New strategic advertisement methods are currently being developed in order to hold the public in their political services to a maximum and persuade the voter to support the party`s political ideology. Newspaper advertisement still appears to be standard means of political campaign initiation. So comparisons have been made among political organizations to see which is more suited to the needs of the public for the 15th National Congressmen Election. The advertising performance is described in details here with :characteristic features, categorical classification, creative strategies, and analysis of conveying messages. Many other political organizations function in formal ways to provide voters with ways of sharig interests, goals, political information and activities. Most political advertisement is brief, routine, and easily expressed. But every advertisement also represents the party to its members and to the public and thus should be carefully prepared and attractively presented. Most approaches to date, however, have concentrated solely on a portion of the total negative effect process. There is a clear tendency for the advertiser to place more emphasis on rival`s weakness as they effectively influence people. This kind of method gives a clear indication of some of the qualities people feel are important in political campaign. But the more we believe that negative advertisement is unjustified or, in some case irresponsible, the sooner this trend will decline in the future, replaced by more positive attitude presentation. There is also something remarkable and unique about the font preference. Fonts of letters are so closely related that guidelines for writing them are nearly identical as Myung-Jo styles rather than Gothic ones. A key feature of the political advertisement is that a major portion of its development began at the 15th National Congressmen Election, playing a key role in helping people foster higher levels of aesthetic consciousness. The combined mass media strategy will become a more vital step in supplying politicians with the tools they need to expand their ideas. More creative design concept will add weight to political advertisement as it is being evaluated. The success of political advertisement depends to a great extent on how effectively design concepts are selected and accentuated by the art designer and the advertiser. This is a good illustration of why consistent design concept is a good practice for a good art designer. What the art designer must now do is to assign a higher order of priority to the spontaneous interest of voters in their political decisions as well as to fulfill many kinds of voter needs for aesthetic requirements at the same time. This important role is to be left entirely to the art designer and the advertiser for the years to come. This study has checked the political advertisement for appropriateness in view of design layout and the designer`s concept, offering a feasible solutions and the possibilities of design improvements to overall election marketing. |
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