| Nowadays our society is rapidly developing as our economy is expanding giving us never ending challenges to meet. More attention is being given to the outdoor advertising war in our cities. Outdoor advertising clashes with the beauty of our cities and landscapes and is combined with industry as it is the basic source of information. We all know that advertising is the best form of communication especially for attracting interest in commercial goods, but advertising should also be used as it is a powerful weapon to give us more information to create a better lifestyle and safer environment for us all. Unlike some foreign counties whose approach to advertising seems organised and sensible, we are flooded with unplanned signs. Our outdoor advertising is not specialized and occurs in every street and many buildings making citizens confused by the visual effects of some signs First of all the are numerous adverts produced by people who do not know the basic theory to advertising. It is without question a specialized subject. These are no regulations to advertising or no laws and no governing body. A business owners main concern is profit, therefore he uses advertising to attract custom without thinking about the effects to the environment, but just to beat his competitors. The desire to achieve targets in sales using advertising by the unspecialized majority is creating the problem. Our ability to market products internationally relies on effective advertising. Our approach needs support from specialized professionals to achieve a move scientific and organised design so as to be in the foreground in world sales. The objective of this thesis on outdoor advertising is to demonstrate the requirement to use professional agencies to create specialized adverts in which the government, client and agency all have the same aims. I believe that our advertising must be versatile enough not only to market products but have harmonization with our cities and environment. Future studies into our lives and the way we live must include our approach to advertising. |
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