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Vol.2, No.0, 103 ~ 115, 1997
Title
최귀영Gui Young Choi,김경민Kyung Min Kim
Abstract
We cannot get along even a day without coming in touch with hundreds of thousands of advertising images in this advertising age in which we are attracted less by complicated logical languages than brief visual language images. Though these advertising messages remain in our memory or escape our memory, at any rate, we get the messages for a moment when we take a sight of them. These messages also stimulate our imagination by recalling something to our mind or by letting us expect something. If the aim of advertising is to sell products or services by letting people feel dissatisfied with their present ways of living at the sight of the advertising, it goes without saying that the advertising should be differentitated in one way or another in consideration of the fact that too much similar products are on the market recently. A technique of visual scandal in forms of advertising expression is being used as one of differentiation methods. In consequence, the purpose of this study is to contribute to the development of visual design characterized by symbols through visual(including computer graphic) the eyes of the masses can grasp through cases of visual scandal represented by recent advertising industry.
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