| abstract |
| Background In the digital content environment, UX/UI design has emerged as a key strategy to enhance users’ emotional experiences, with motion graphics serving as a major tool for emotional communication. This study aims to empirically analyze the impact of different types of motion graphic expressions in UX/UI design on the efficiency of emotional communication.
Methods The motion graphics were classified into emotional, dynamic, and neutral types. For the experimental stimuli, the UX/UI content of the official websites of Apple (emotional type), Nike (dynamic type), and the Seoul Metropolitan Government (neutral type) were selected. A total of 181 valid responses were collected from the experiment. One-way ANOVA and Scheffé post-hoc tests were conducted to analyze the differences among the types. Additionally, multiple regression analysis was performed to examine the influence of emotional delivery factors on user satisfaction.
Result The emotional-type UX/UI design recorded the highest scores across all three emotional response indicators. Notably, it demonstrated statistically significant differences in the clarity of emotional delivery, emotional immersion, user satisfaction, and intention for reuse. In the relationship between emotional intensity and user satisfaction, the emotional-type design showed a high regression coefficient, indicating that the strength of emotional stimuli plays a key role in shaping satisfaction. Open-ended responses also reflected positive evaluations of the emotional stimulus, highlighting its effectiveness in eliciting emotional empathy and conveying authenticity in the content.
Conclusion This study experimentally verified the effects of emotion-centered UX/UI design on emotional delivery accuracy, perceived emotional intensity, and user satisfaction, confirming that visually driven emotional cues in motion graphics enhance user experience in digital content design. The findings suggest that strategies for inducing emotional immersion in UX/UI design function as a structured approach to shaping user responses. In particular, the use of emotion-centered motion graphics can strengthen emotional bonds with users and serve as an effective tool for increasing the persuasiveness of content. |
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| Key Words |
| 모션그래픽, 감정 전달 효율성, 사용자 만족도, Motion Graphics, Emotional Communication Efficiency, User Satisfaction |
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