| abstract |
| Background Smartwatches have evolved from functional devices to emotional consumption objects, but there is a lack of research that systematically analyzes the impact of emotional factors on product attribute recognition. This study examined the influence of emotional factors on the recognition of smartwatch product attributes(aesthetics, ease of use, and wearability) by categorizing emotional factors into cultural, functional, and complex dimensions.
Methods A survey was conducted with 148 people(75 users, 73 non-users). The measurement tool was verified through factor analysis and reliability analysis, and the research hypothesis was verified through independent sample t-test and regression analysis.
Result First, users perceived ease of use significantly higher than non-users(t=3.51, p<.001). Second, emotional factors had the most substantial impact on aesthetics(β=0.407). Third, the complex emotional factor had a positive(+) impact on all product attributes, and the cultural emotional factor had a positive(+) impact on aesthetics and a negative(-) impact on ease of use.
Conclusion The importance of a design strategy that integrates function and emotion was confirmed, as the complex emotional factors had a positive effect on all product attributes. The negative relationship between cultural emotion and usability suggests that a differentiated design approach is needed for each target user. |
|
|
| Key Words |
| 스마트워치, 감성 요인, 제품 속성 인식, Smartwatches, Emotional Factors, Perceived Product Attributes |
|
|
|
 |
|
Full Text