| abstract |
| Background This study reinterprets the formative characteristics of Hanbok, traditional Korean clothing from the Joseon Dynasty, to create a national symbol character design. The goal is to present a modern yet culturally rooted visual identity that reflects Korea’s heritage while allowing public familiarity and practical usability.
Methods Through visual and formal analysis of Hanbok, key components such as line, proportion, and color were distilled and applied to a modular character system. This system was further developed into souvenir designs, including keychains, mood lamps, folding fans, transit cards, posters, T-shirts, photo cards, and coloring kits. Each item was proposed with an emphasis on cultural symbolism and product usability.
Result The resulting character design successfully embodies traditional aesthetics in a contemporary form and was recognized with the Presidential Prize at the 8th Korea National Symbol Design
Contest. The souvenir applications demonstrate versatility and scalability across public and commercial use. Conclusion This design case illustrates how traditional formative language can be transformed into accessible visual symbols for the public. It also affirms the potential of character-based national symbols to serve as cultural communicators in everyday life and consumer products. |
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| Key Words |
| 국가상징디자인, 전통복식, 캐릭터디자인, National Symbol Design, Traditional Costume, Character Design |
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