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DOI :
Journal Korea Society of Visual Design Forum , Vol.88, No.0, 165 ~ 179, 2025
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| Title |
| The Correlation between the Visual Identity of the Dioceses of the Catholic Church in Korea and the Sensus Fidei and Evangelism of the Faithful - Focused on the Archdioceses of Seoul, Daegu, and Gwangju - |
| 김민정 Minjeong Kim , 윤재성 Jaesung Yun |
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| abstract |
| Background This study explores the relationship between parishioners’ perception of diocesan visual identity (VI), their sensus fidei, and evangelistic practice. It highlights the importance of VI as an effective communication strategy that not only enhances faith awareness but also plays a vital role in supporting evangelization and Church growth.
Methods Three major archdioceses in Korea―Seoul, Daegu, and Gwangju―were selected based on their historical founding. A case study was conducted on the three core components of VI: the diocesan C.I., the archbishop’s emblem, and the color system. Quantitative data were collected through a structured survey, and analyzed using structural equation modeling (SEM) to assess both direct and mediating effects.
Result Among the VI components, the color system had the most significant indirect influence on evangelism, mediated by sensus fidei. The C.I. directly impacted sensus fidei, while the archbishop’s emblem had a direct effect on evangelistic engagement. These results indicate that each VI component operates through distinct functional pathways.
Conclusion This study offers empirical evidence of the communicative power of visual identity as a visual language within the Church context. It confirms that VI can influence both internal faith perception and outward evangelistic action. By bringing together the visible face of the Church and the invisible heart of faith, VI can contribute meaningfully to realizing the joy of the Gospel in the spirit of the New Evangelization. |
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| Key Words |
| 교구 비주얼 아이덴티티, 신앙감각, 에반젤리즘, Visual Identity of the Dioceses, Sensus Fidei, Evangelism |
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