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DOI :
Journal Korea Society of Visual Design Forum , Vol.87, No.0, 75 ~ 93, 2025
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| Title |
| A Study on the Traditional Factorial Design elements of China |
| 조몽 Meng Zhao , Ryan Jongwoo Choi , 고보형 Bo-hyeong Ko |
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| abstract |
| Background In modern Chinese society, the transmission of art and culture is becoming an increasingly important task, and as consumers' interest in traditional handicrafts increases, consumer preference is playing a key role in the process of succession and commercialization of traditional handicrafts. Accordingly, designers and craftsmen need to closely analyze the design elements and purchase intentions of traditional handicrafts and reflect them appropriately in market demand.
Methods In this study, the following research procedures were conducted to analyze design elements and factors for traditional Chinese incense utensils. First, after organizing the main characteristics of traditional Chinese incense burners through literature research, design elements were derived based on this. Second, a focus group interview (FGI) was conducted to understand the practical acceptability and cultural consensus of the derived design elements. Third, after constructing a questionnaire based on the interview results and the derived design elements, the effect of design elements on consumers' purchase intentions and preferences was analyzed. Fourth, based on the collected data, exploratory factor analysis (EFA) was performed to derive key factors of traditional Chinese fragrance instruments.
Result As a result of the analysis, the design elements of traditional Chinese incense burners were classified into six factors: material factors, appearance factors, aesthetic factors, functional factors, convenience factors, and brand factors. These factors are expected to encompass the various cultural and practical values of traditional Chinese incense burners, and at the same time, strengthen the cooperation between designers and craftsmen, and contribute to the promotion of cultural commercialization of traditional Chinese incense burners.
Conclusion This study provides a comprehensive view and objective reference materials on traditional Chinese incense burners. Future research should analyze consumers’ preferences for traditional Chinese incense burners and the role of design elements in more depth. This will help explore the potential of modern use of traditional Chinese incense burners and provide strategic directions for the sustainable development of traditional handicrafts. |
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| Key Words |
| 전통 향기구, 디자인 요소, 중국, Traditional Incense Utensils, Design Elements, China |
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