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DOI :     Journal Korea Society of Visual Design Forum , Vol.86, No.0, 269 ~ 279, 2025
Title
Study on Generative AI Platform GUI Usability - Focusing on Wrtn.ai and ChatGPT -
김예지 Ye-ji Kim , 김태완 Tai-wan Kim
abstract
Background Generative AI technology revolutionizes user experience (UX), and the GUI on the user screen is important to effectively utilize it. This study aims to explore the impact of the GUI of generative AI on the user experience (UX) and suggest directions for user-centered interface design and UX improvement. Methods This study compared and analyzed the GUIs of Wrtn.ai and ChatGPT based on usability evaluation indices and GUI components, and collected user experience data through screen analysis and a survey to derive insights for GUI design and UX improvement. Result ChatGPT scored higher than Wrtn.ai in all usability evaluation factors, and especially stood out in familiarity, intuitiveness, and visibility. While ChatGPT provided high UX with an intuitive UI, Wrtn.ai featured Korean user-friendly functions and an emotional design, but showed limitations in global accessibility. Conclusion This study compared and analyzed the GUIs of ChatGPT and Wrtn.ai, and confirmed that ChatGPT scored higher in all usability evaluation factors. ChatGPT showed strengths in intuitive design and global accessibility, while Wrtn.ai showed strengths in regional specialization functions and user-friendly interfaces. These results are intended to contribute to suggesting directions for user-centered GUI design and UX improvement of generative AI.
Key Words
생성형 AI, 사용자 인터페이스, GUI, 사용성, Generative AI, GUI, Graphical User Interface, Usability
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