| abstract |
| Background AI chatbots are becoming more human-like as personalized user experiences advance. This increases potential risks. This study defines persona as an AI chatbot’s personality. The study explores how different persona types affect user experience and associated risks.
Methods This study employed a combination of literature review, case studies, and empirical research. AI chatbot personas were classified into Celebrity AI, Fictional Character AI, and Virtual Character AI. ANOVA analyzed user experience differences and the moderating effect of perceived attractiveness.
Result User experience varied significantly across persona types. Celebrity AI showed the strongest influence, followed by Fictional Character AI and Virtual Character AI. Perceived attractiveness enhanced user perceptions and behaviors, with greater effects observed at higher attractiveness levels.
Conclusion Assigning personas to AI chatbots affects user experience and introduces varying risks. Ethical design is essential in reducing negative impacts and protecting users from human-like AI chatbots. |
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| Key Words |
| AI 챗봇, 페르소나, 사용자 경험, AI Chatbot, Persona, User Experience |
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