| abstract |
| Background The COVID-19 pandemic has imposed physical constraints between fashion brands and consumers, prompting a shift toward digital technology and innovation in consumer digital experiences, which contribute to achieving sustainability in the fashion industry. In particular, fashion digital content created using game engines is emerging as a noteworthy solution.
Methods First, to select the subject for case analysis, the developmental process of fashion digital content using game engines was examined, and the types of fashion digital content classified based on prior research and literature. Second, this study examined the concept and construct an analytical framework for sustainable fashion digital content based on previous studies on the scope of sustainable fashion and the goals and tasks of sustainability practices. Third, this study focused on digital content related to fashion created by fashion brands or designers using game engines. The study extracted 128 pieces of fashion-related digital content created by fashion brands or designers using game engines, analyzing their production processes and content to identify practical examples based on categories of sustainability.
Result The results of the study are as follows. Fashion digital content created using game engines has implemented environmental protection in both production and consumption through technological innovation for environmental sustainability, implementing ethical responsibility by utilizing digital technology for social sustainability, and improving economic supply chain management through project integration pipeline for economic sustainability, and creating new cultural value through diversification of content formats for cultural sustainability.
Conclusion Fashion digital content utilizing game engines presents new practices for sustainability in the fashion industry through environmental responsibility, economic sustainability, ethical awareness of society, and cultural innovation and creation. This study is expected to be helpful as a reference for brands and designers who wish to produce sustainable fashion digital content utilizing a game engine. |
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| Key Words |
| 패션 디지털 콘텐츠, 게임엔진, 지속가능성, Fashion Digital Content, Game Engine, Sustainability |
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