| abstract |
| Background This study explored how continuous communication between students and companies, through regular meetings, helped establish "Purendi's" brand identity, highlighting collaboration and creative problem-solving.
Methods Regular meetings between student designers and corporate representatives were held to diagnose the brand’s issues and establish its identity. Using marketing research methods like 4P and SWOT analysis, the team worked to understand the company's problems and positioning goals. Through continuous discussions, they developed a strategy to reach customers by creating brand characters and visual systems.
Result Through continuous communication between student designers and companies, a unique brand identity was successfully established, which also improved brand recognition. Based on these findings, the study proposes a design process that emphasizes the importance of regular communication and collaboration between companies and students throughout the branding process.
Conclusion The study highlights the importance of regular communication in building brand identity in industry-academia projects and suggests real-world cases as valuable references for future collaboration. |
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| Key Words |
| 산학협력, 브랜드 캐릭터, 소통구조, Industry-Academic Cooperation, Brand Character, Communication Structure |
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