| abstract |
| Background In modern society, well-dying has become an important issue due to population aging and the increase in diseases. Well-dying provides psychological well-being and helps discover the value of life through death preparation education. This study analyzes the structure and characteristics of well-dying service cases both domestically and internationally, discussing the psychological well-being and quality of life improvements provided to users.
Methods This study analyzes whether well-dying application services align with the concept of well-dying by examining their structure and characteristics. The scope of the study utilizes a multiple case study approach (Yin, 2005) and focuses on paid services of well-dying applications available on the Apple App Store, both domestically and internationally, based on online platforms. Cases are selected using the MECE classification method, and the characteristics of well-dying are extracted through Philip Kotler's marketing mix 4P model and literature review, then compared and analyzed to determine if they meet the required functions.
Result This study applied Philip Kotler's marketing mix 4P to analyze paid well-dying service applications registered on the Apple App Store, both domestically and internationally. Through four case studies, various elements contributing to psychological well-being as components of well-dying applications were identified. The study emphasizes that access through online platforms plays a crucial role in enhancing user convenience and accessibility, and it highlights that psychological well-being is a key factor in determining an individual's quality of life. The findings suggest that well-dying services utilizing digital technology can improve the quality of life by providing better accessibility for users.
Conclusion This study applied Philip Kotler's marketing mix 4P to analyze paid well-dying service applications, both domestically and internationally. The study identified the possibility of missing some applications due to keyword search limitations and the reliance on the researcher's subjective judgment in case selection. Future research requires a more comprehensive and objective keyword setting, the application of mixed methodologies including actual user interviews and statistical data. Additionally, there is a need for well-dying perception surveys across various age groups, emphasizing the necessity of applications that effectively promote well-dying to the 20s and 30s generation through friendly branding. |
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| Key Words |
| 웰다잉, 마케팅 믹스 4P, 서비스 디자인, Well-Dying, Marketing Mix 4P, Service Design |
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