| abstract |
| Background K-Pop has become a dominant force in the Asian music industry, surpassing J-Pop and Indian music industries. Despite the global digital era, K-Pop continues to gain popularity through both music and visually appealing album covers that have received international recognition. In contrast Indian music, which is renowned for its rich cultural diversity and linguistic variation focuses primarily on the local market and is mainly reliant on internet channels for dissemination. This research seeks to compare these two booming industries, specifically through the in-depth analysis of the album cover design, in order to give insights and suggestions for increasing the global reach of Indian Indi music.
Methods This study uses a case study technique to examine the album cover designs of five successful male artists and Idol groups from each industry, according to their monthly Spotify listeners. Design type, layout, color connotations, fonts, and visual storytelling are among the key visual components that are examined in this study. The study involved gathering album cover designs from selected artists, defining design types, examining color schemes, analyzing font choices, and evaluating layout styles. The comparative research emphasizes the most popular and effective design strategies in the K-Pop industry as well as the Indian Indie music industry, as well as practical recommendations for Indian Indi musicians to improve their visual identity and worldwide market presence.
Result The analysis discovers significant differences in album cover designs between the two industries. Indian Indi music emphasizes imagery and achromatic color schemes to portray emotions ranging from hope to melancholy. In contrast K-Pop album covers use hybrid design techniques brilliant analog color schemes and a more experimental approach to typography resulting in strong and assertive visual narratives. K-Pop album cover designs usually use several fonts and design styles which enhances their visual attractiveness whereas Indian album cover designs are simpler and less diversified. Furthermore physical CDs are still popular in the K-Pop Industry due to their collectible nature but Indian Indie music is usually shared digitally.
Conclusion Album cover design shapes the artistic vision and emotional tone in both industries. K-Pop's vibrant and internationally known designs provide essential techniques to Indian Indi musicians. By adopting diverse and experimental design strategies including varied typography and vibrant colors, Indian Indi music can boost its global visibility and brand recognition. Further research on K-Pop marketing strategies, visual identity, commercial impact, and fan interactions on social media can provide insights for Indian artists to strengthen fan relationships and optimize album cover designs for broader market appeal. |
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| Key Words |
| K-Pop, Indian Music, Album Cover Design |
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