| abstract |
| Background This study was conducted to improve the quality and attractiveness of tea packaging with the aim of meeting consumer needs and strengthening product competitiveness by applying Kansei Engineering methods based on consumer reviews.
Methods Research methods include collecting consumer reviews using web crawlers, analyzing Kansei Engineering, and surveying. First, a large amount of consumer reviews were collected through web crawler technology, and through this, important consumer demand information was identified, and the collected information was analyzed through factor analysis, and major emotional vocabulary was set. Next, the exterior design elements of the tea packaging were extracted by combining consumer reviews and product dismantling methods. Finally, a mapping model was constructed between consumer emotional needs and design elements through an orthogonal experiment method.
Result As a result of the study, the method combining consumer reviews and Kansei Engineering clarified the user's demand direction, optimized product design, and provided improvement measures for tea packaging design.
Conclusion Through this, this research method aims to provide new ideas and directions for tea packaging design research. |
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| Key Words |
| 감성공학, 소비자 리뷰, 차 포장디자인, Kansei Engineering, Consumer Review, Tea Packaging Design |
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