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DOI :
Journal Korea Society of Visual Design Forum , Vol.83, No.0, 87 ~ 101, 2024
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| Title |
| Studying the Personality of Korean Virtual Human Influencers as Perceived by 20-Somethings - Focusing on Lucy, Han Yua, and Rozy - |
| 안지선 Jisun An |
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| abstract |
| Background Personality has a significant impact on user experience, including perception of the agent, satisfaction with the interaction, and desire for continued interaction. Research on virtual human traits has been lacking in analyzing personality as it relates to individual personality as perceived by users. This study aims to analyze the personality difference perception of Korean virtual human influencers among Instagram users in their 20s and suggest strategies for utilizing personality design.
Methods First, respondents were shown a selection of Instagram images and allowed to browse the accounts freely. Second, a bipolar 7-point Likert scale survey based on the Five-Factor Model and Völkel's AI Personality Model was administered to assess personality. Third, a one-way analysis of variance (ANOVA) was conducted using IBM SPSS to analyze the data from the 99 survey responses. Finally, focus group interviews were conducted.
Result Differences in perceptions of the Five-Factor Model's personality were found in all personality factors except for ‘Friendly.' Furthermore, regarding Völkel's AI model, respondents noted personality differences in five out of ten personality traits. Focus group interviews highlighted themes such as personality consistency and identity, personalization, and the Uncanny Valley.
Conclusion Suggestions include the importance of first impressions, the development of non-human or less human-like virtual characters, and consistent management across different media types. |
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| Key Words |
| 가상 인간 인플루언서, 성격, 인간-컴퓨터 상호작용, Virtual Human Influencers, Personality Traits, Human-Computer Interaction (HCI) |
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