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DOI :     Journal Korea Society of Visual Design Forum , Vol.83, No.0, 31 ~ 41, 2024
Title
The Role of Design in the S-Curve of Technology and Discontinuous Innovation - Focusing on examples of communication methods-
심유리 Yuri Sim
abstract
Background Technology innovation and design have been connected and developed together. Since innovation is not achieved by technology alone, analysis of design should be discussed in conjunction. With the emergence of disruptive innovation, each technology curve undergoes certain characteristics and changes in layers. It is important to understand and analyze the role of design in connecting these changes. Method Based on the theory of the S-curve of technology, we examined the role of design in each technology curve and analyzed the peculiarities and role changes of design at the discontinuous point of disruptive innovation. As a case study, we analyzed communication devices, which are technologically advanced high-performance products. Findings At each discontinuous point where the S-curve of technology overlaps, design had a significant impact through the following roles. At point A, the importance of aesthetic design and its relationship with manufacturing and mass production were emphasized. At point B, the relationship with the visual aspect due to detail and usability improvement was important. At point C, the importance of design focused on interaction, communication, and sensory and subconscious experiences was highlighted. Conclusion The significance of this study lies in analyzing the peculiarities and roles of design based on the theory of the S-curve of technology, through a multidimensional analysis of industrial revolution, technology, product, and design using case studies. If we continue to research the current status and peculiarities of innovative design according to technological changes, we will be able to provide clear solutions to cope with the flow and changes of industry and technology in an era of high uncertainty.
Key Words
기술의 S곡선, 불연속적 혁신, 디자인 역할, S-Curve of Technology, Discontinuous Innovation, Role of Design
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