| abstract |
| Background Anthropomorphism in artificial intelligence shows great potential in enhancing interaction and communication effectiveness. Despite the growing importance of anthropomorphism in AI chatbots, research on user interaction is lacking. Through research, we aim to explore the impact of anthropomorphic characteristics of AI chatbot apps on user satisfaction and the mediating effect of perceived anthropomorphism.
Method Targeting the 'Moonsimileon (文心一言)' AI chatbot app, four anthropomorphic characteristics were defined by combining the literature on anthropomorphism and the characteristics of AI chatbots, and the interaction between users and the chatbot app was studied. Through this, character, behavioral, cognitive, and emotional personification characteristics were observed. To explore the relationship between perceived anthropomorphism and usage satisfaction, statistical analysis was conducted using a survey and SPSS using exploratory factor analysis, reliability analysis, regression analysis, and bootstrap sampling methods.
Results First, we discovered specific expressions of the four anthropomorphic characteristics of the AI chatbot app: character, behavior, cognition, and emotion. Second, the four anthropomorphic characteristics of AI chatbots have a significant impact on perceived anthropomorphism and satisfaction with use. Third, perceived personification has a positive effect on satisfaction of use. Fourth, the mediating effect between perceived anthropomorphism and the four anthropomorphic characteristics of AI chatbots and satisfaction with use was confirmed.
Conclusion Through the study, it was confirmed that the behavioral, cognitive, and emotional characteristics of the anthropomorphic characters of the AI chatbot app play a positive role in improving user satisfaction. Therefore, it is necessary to consider its anthropomorphic characteristics in the process of designing and improving AI chatbot apps. |
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| Key Words |
| AI 챗봇, 의인화(擬人化) 특성, 사용 만족도, AI Chatbot, Anthropomorphic Characteristics, User Satisfaction |
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