| abstract |
| Background Amidst the digital innovation trends of the 21st century, the transition towards smart cities and smart tourism has emerged as a critical tourism trend. Smart tourism aims to provide a unique travel experience by integrating the local culture, history, and natural environment, thus striving for the region's sustainable tourism development. This study analyzes successful cases of smart tourism cities in South Korea, aiming to present their impacts and propose directions for future development.
Methods This study analyzed key examples of smart tourism cities in South Korea. The research methodology involved exploring the theoretical background of smart tourism through the literature review and analyzing successful cases within the country to provide insights.
Result Each city has developed its smart tourism strategy based on its unique characteristics and advantages. Seoul focuses on integrated information, AR, and VR content; Busan on IoT and port features; Jeju Island on big data and personalized travel recommendations; Daejeon on science and technology; and Gwangju emphasizes culture and the arts, offering diverse platforms and services. The critical success factors for smart tourism include the development of strategies based on each city's distinct attributes, utilization of the latest technologies, provision of integrated platforms, tailored services with big data and AI, and a system for continuous updates and feedback.
Conclusion Smart tourism is ushering in a new paradigm in the tourism industry by integrating technologies such as IoT, AR, VR, big data, and AI. Cities like Seoul, Busan, Jeju Island, Daejeon, Gwangju, and Daegu have emphasized their unique features by offering tailored services, highlighting the distinctiveness of their smart tourism strategies. The success factors of such smart tourism strategies are the appropriate adoption of cutting-edge technology, user-centric services, and the consolidated provision of diverse information. Continuous research, investment, and various collaborations are essential to achieve this. |
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| Key Words |
| 스마트관광, 스마트시티, 사례분석, Smart Tourism, Smart City, Case Study |
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