| abstract |
| Background Recent research has identified fast fashion and air pollution as the most significant contributors to environmental pollution. Many eco-friendly brands are actively seeking ways to reshape people's perceptions of sustainability and encourage environmentally friendly practices. Specialty Store Retailer of Private Label Apparel(SPA) brands and various other fashion brands are at the forefront of the fashion industry's "fast fashion" trend. This involves the rapid production of clothing that reflects the latest trends to keep up with ever-changing demands of fashion. Furthermore, a major contributor to environmental pollution, especially in urban areas in countries like South Korea, is air pollution. Therefore, it is crucial to reduce the use of private vehicles and promote the use of public transportation. Given the aforementioned challenges, there is a need for design research aimed at raising awareness about the seriousness of fast fashion and air pollution. A shift in people's perceptions of sustainability and the promotion of sustainable practices among a broader audience are imperative.
Methods This study aimed to design and develop an app that encourages sustainable behavior among users to address the issues of fast fashion and air pollution. First, theoretical research was conducted, including a review of domestic and international literature, prior studies, news articles, and websites. Second, an investigation and analysis were conducted on campaigns promoting sustainability and services selling sustainable products. The aim was to examine whether consumers engage in active, immersive behaviors contributing to environmental protection. To ascertain the connection in the fashion design process and their behavior in relation to environmental protection, a literature review on fashion was conducted. Finally, we designed and developed a platform where users can input their departure and destination points, choosing between public transportation and private vehicles. This results in a pattern visualization that dynamically changes based on these user choices.
Result This paper introduces a design solution that leverages personalized fashion, augmented reality (AR), and patterns based on travel routes to promote sustainable behaviors and illustrate the problems with fast fashion. The solution converts the differences in travel routes between public transportation and private vehicles into visual patterns, enabling users to see the environmental impact of their choices and the severe implications of vehicle emissions on air pollution. Analysis of existing studies identified factors that encourage sustainable practices, and by using 123 guide codes from the Naver Maps API, travel route patterns were developed. By designing clothes and using AR filters to simulate wearing them, the paper finds that the platform is effective in motivating users to understand the negative aspects of fast fashion and inspires them to adopt more sustainable behaviors.
Conclusion While numerous studies have individually addressed environmental pollution in the fashion and automotive industries, this study is unique in its simultaneous exploration of both issues. It focuses on developing a fashion app that enables users to comprehend the seriousness of environmental pollution and actively participate in environmental protection. Furthermore, it presents a platform design and AR feature for inducing environmental sustainability, unveiling crucial design elements in promoting sustainability. This study underscores the significance of future advancements in platform design for sustainability and provides valuable guidelines and insights. |
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| Key Words |
| Fast Fashion, Sustainability, Augmented Reality |
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