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DOI :     Journal Korea Society of Visual Design Forum , Vol.81, No.0, 19 ~ 27, 2023
Title
Visual Design Research on Synetics Techniques for Creative Ideas - Focused on Poster Design -
손효림 Hyo-rim Son , 이창근 Chang-keun Lee
abstract
Background Education brings out individual capabilities to effectively deal with problems and adapt to situations. Creativity is what allows you to develop a problem-solving attitude. Several methods are used to generate creative ideas in the problem-solving area of design. We would like to study the effectiveness of synectics among various creative ideation methods. Methods We sought to verify the effectiveness of synetics techniques through a visual design class using synetics techniques for first-year design students in Busan. The poster was designed through the process of generating ideas to solve problems using the synectics technique. This process was conducted through activity sheets and questionnaires. The survey consisted of four questions and was answered on a 7-point Likert scale. Result As a result of the activity sheet, fantastic analogy and direct analogy techniques were used the most, and it was found that converting the familiar into the unfamiliar or the unfamiliar into the familiar through analogy is effective in creative thinking and problem solving. As a result of the questionnaire, overall satisfaction with the idea generation method using synetics techniques and the poster results produced to solve problems using synetics techniques were high. Conclusion Through this study, it can be seen that the effect of the synectics technique, one of the creative ideation techniques, is positive. Future research will be more meaningful if more students are studied in various areas not limited to poster design.
Key Words
디자인 교육, 창의성, 시네틱스, Design Education, Creativity, Synetics
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