| abstract |
| Background China has become the number one country in the number of diabetic patients. Influenced by health awareness, the wave of 'sugar reduction' prompted major companies to work to innovate, and the Food and Beverage (F&B) industry created a mortgage/sugar-free consumption boom. Currently, the development of the sugar-free F&B market is gradually increasing. Therefore, this study aims to examine the visualization characteristics of the sugar-free concept by analyzing the case of expressing sugar-free as a visual element in the package design of sugar-free F&B products.
Methods First, it is to investigate the market status of sugar-free F&B and analyze the product characteristics of sugar-free F&B. Second, we establish a framework for visual expression analysis through theoretical background research on package design. Third, we analyze 20 product cases based on the analysis frame to analyze the role of visual elements in sugar-free F&B package design and the symbolic representations contained in the package design, and draw conclusions.
Result Overall, visual symbols are used in all four types of sugar-free F&B packages, but product characteristics and product requirements vary depending on the type of sugar-free F&B, and the symbol method and object of symbols are also different.
Conclusion First, raw material symbols allow consumers to accept sugar-free information. Symbols that show the raw materials of sugar-free food make you feel additive-free and healthy. Second, it visually symbolizes low calories so that consumers can accept sugar-free information. Third, consumers can accept information about sugar-free by creating a symbol of sugar-free. Fourth, it is necessary to clarify the order of sugar-free product information. |
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| Key Words |
| 패키지 디자인, 무설탕 F&B, 시각적 상징화, Package Design, Sugar-Free F&B, Visual Symbolization |
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