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DOI :     Journal Korea Society of Visual Design Forum , Vol.77, No.0, 71 ~ 83, 2022
Title
User Experience Analysis by Key Usage for Activation of Music Curation Service
한은수 Eun-Soo Han , 연명흠 Myeong-Heum Yeoun
abstract
Background With the development of technology, platforms that produce and provide content have diversified and rich content consumption has become possible. However, in the process of searching and selecting content according to these changes, users feel high fatigue. In order to solve these problems, the importance of curation has emerged and is being used in various industries. Methods The purpose of this study is to analyze the factors influencing satisfaction for the revitalization of curation services and derive specific and practical usage behaviors and requirements only for music streaming platforms. Through literature analysis and pre-interviews, factors affecting users' satisfaction with music curation services were found, and quantitatively verified through surveys and statistical analysis. Then, through in-depth interviews, the requirements for overall service use were derived and analyzed according to major usage situations. Result The user behavior of the curation service were classified and analyzed in detail based on characteristics of major usage situations. As a result of the analysis, the user's preferred type of recommendation was different according to the main purpose of use. Accordingly, the necessity of providing a differentiated recommendation method for each use situation was suggested to enhance user satisfaction. Conclusion This study inspires actual users' satisfaction and activate services and is meaningful in that the overall user experience is closely investigated and analyzed through quantitative and qualitative methods.
Key Words
큐레이션 서비스, 음악 큐레이션, 사용자 경험, Curation Service, Music Curation, User Experience
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