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DOI :
Journal Korea Society of Visual Design Forum , Vol.75, No.0, 75 ~ 89, 2022
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| Title |
| The Effect of the Difference Between Empathy Expression Interaction and User’s Emotional Reaction Type on the Emotional Connectedness and Awareness of Co-location - Focus on Live Streaming - |
| 김민지 Min-ji Kim , 이연준 Youn-joon Lee |
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| abstract |
| Background Due to the rapid change in the digital age, live streaming is emerging as a space where people with common interests can communicate and form relationships. Interactions and emotional reactions, which are components of a live streaming environment, can affect a user's communication method and relationship formation. In particular, as the usage rate of online live streaming services is rapidly increasing after COVID-19, it is necessary to study the direction of live streaming. Therefore, this study aims to investigate the difference between the empathy expression interaction type and the user’s emotional reaction type in live streaming according to personal characteristics and favorable feelings toward the entertainer who is a broadcaster of live broadcasting in emotional connectedness and awareness of co-location.
Methods Literature studies and experimental studies were conducted. In the literature study, the status and characteristics of live streaming were summarized, and four cases of live streaming platforms currently used were analyzed and interaction types related to empathy were identified. Based on this, a survey was conducted on the produced experimental material and the hypothesis was verified.
Result The types of interaction and user emotional reaction had different effects on users' emotional connectedness and awareness of co-location for each type. Personal tendencies of self-expression and self-exposure were high when high, and low when low. However, the opposite result was found in the number type in the empathy expression interaction type. In addition, emotional connectedness and the awareness of co-location felt by users were high or low depending on their liking for the entertainers who were performing live streaming.
Conclusion This study examines the direction of interaction and user emotional reaction methods, which are components of live streaming, at a time when the use rate of online live streaming has rapidly increased. This study is meaningful in that it can play an effective role in forming a positive relationship that enhances the emotional connectedness between people and the awareness of co-location online. |
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| Key Words |
| 라이브 스트리밍, 인터랙션, 정서적 유대감과 공동의 공간감, Live Streaming, Interaction, Emotional Connectedness and Awareness of Co-location |
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